Chapter Three Scavengers
Always on the hunt for things to innovate.
Nothing is perfect: no product, no service, no business model, no situation. There are always things that can be improved upon. The need to question and to wonder ‘what can be changed?’ is the engine for the whole innovation cycle.
Take outdoor clothing company Patagonia, for instance. Patagonia Inc. is a privately held company based in Ventura, California, and was founded by climbing enthusiast Yvon Chouinard. The stuff ain’t cheap, but it is incredibly practical and well designed and so worth the cost. Patagonia also has a very strong social conscience with a mission statement ...
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