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The Business Playground: Where Creativity and Commerce Collide by Mark Simmons, Dave Stewart

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Chapter Eight Far Out

Think BIG and don’t let the truth get in the way of a good story.

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Canadian Kyle MacDonald had a pretty unusual idea for how to use a paperclip. He set himself the challenge of seeing what he could get for it by trading-up and, after 14 trades, exactly one year later he ended up with a house in Kipling, Saskatchewan (and that was before the housing market crashed in 2007). Kyle told us how he came up with the idea: ‘I was bored and I remembered a game called Bigger or Better. You start with a small object and trade it for a bigger or better object. Repeat. Usually a kids’ game. More knocking on doors, less Internet. The red ...

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