October 2018
Intermediate to advanced
249 pages
7h 23m
English
book
The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success
by Mary Thengvall
Overview
Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs.
First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more.
Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don’t get left behind – join the community today.
What You’ll Learn
- Define community and sell community to your company
Find, build, and engage with the community
Determine how and when to hire community managers
Build your own personal brand
Who This Book Is For
Any business leaders/owners/stakeholders in the tech industry, tech evangelists, community managers or developer advocates.
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