Figuring out exactly which segment of the community is yours is one of my favorite parts of community strategy. It’s like the logic puzzles where you’re presented with five elementary school children who all have a different sandwich and juice in their superhero lunchboxes. You have to figure out which child has the peanut butter and jelly with the apple juice in the Wonder Woman lunchbox, and, just like that, everything else falls into place.
It isn’t quite that simple, of course—those logic puzzles never are. But once you have your niche of the market ...
