The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success

Appendix A: Trip Reports

Trip reports (referenced in Chapters 3 , 4 , and 8 ) serve as a gut check and a way to analyze how the trip was as a whole instead of just an overall “it was effective” or “it was a waste of time.” The exact information you should include will depend on the goals of your company, but here are a few items that should translate well across all industries:

• Types of people in attendance

• Geographic demographics

• Types of developers (front end/back end, specific language preferences, and so on)

• Job titles (managers, individual contributors, C-suite or VPs)

• Sponsor interactions (did people spend a good amount of time in the expo hall?)

• Caliber of talks (sessions as well as keynotes)

• Overarching themes from the sessions or hallway ...