Trip reports
(referenced in Chapters
3
,
4
, and
8
) serve as a gut check and a way to analyze how the trip was as a whole instead of just an overall “it was effective” or “it was a waste of time.” The exact information you should include will depend on the goals of your company, but here are a few items that should translate well across all industries:
Types of people in attendance
Geographic demographics
Types of developers (front end/back end, specific language preferences, and so on)
Job titles (managers, individual contributors, C-suite or VPs)
Sponsor interactions (did people spend a good amount of time in the expo hall?)
Caliber of talks (sessions as well as keynotes)
Overarching themes from the sessions or hallway ...