O'Reilly logo

The Business Wealth Builders: Accelerating Business Growth, Maximizing Profits, and Creating Wealth by Alan Weiss, Phil Symchych

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 4

Strategy: It’s all About theResults You Create

Meet the Morrisons

Why did you become a business owner?

Many business owners became entrepreneurs by accident: They had the family business thrust upon them, they were fired from the corporate world, or their hobby grew out of control until it consumed them and took over their working life!

Some of you may have been in the right place at the right time, like Ewen and Shirley Morrison. Cargill, the global food giant, asked Ewen, a farmer and welder, if he could make repairs on the top of their local grain elevator, 120 feet above the ground. Ewen replied with what all great, aspiring entrepreneurs say to a Fortune 100 company seeking to spend money: “Of course!”

Ewen and Shirley stayed up ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required