CHAPTER 11

Advising Small and MediumEnterprises (SMEs): How tobe Your Own Consultant

The best consultants help you to clarify your goals, and then work backwards from your goals so that you achieve success as quickly as possible. Success is all about speed and leverage.

Conversely, beware of the consultants who rely on their methodology and checklists, charge by the hour, and can’t quantify the results that they generate for their clients. You need to focus on quantifiable results such as revenues, profit, cash flow, market share, new customers, speed, proactivity vs. reactivity, and recurring business.

If you want to be your own consultant, then you need to focus on the goals and results—tangible business outcomes—that matter the most to your ...

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