June 2016
Intermediate to advanced
304 pages
7h 2m
English
The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin.
—Sun Tzu, The Art of War
If there is one primary differentiator or predominant success factor of Chinese emerging entrants it is their shrewdness in using political influence to achieve successful commercial results. This factor was a major learning point for us at Cisco—the power of this dimension often caught us by surprise. As a renowned Western company with a solid brand, we had not needed to use governmental ...
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