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The China Factor
book

The China Factor

by Amy Karam, Ken Wilcox
June 2016
Intermediate to advanced
304 pages
7h 2m
English
Wiley
Content preview from The China Factor

Praise for The China Factor

“The China Factor is right on the mark. It addresses a real need, one that very few others are tackling—the action that US and other Western-based companies can take in response to the China challenge. Global competitiveness is a huge problem for the West and companies are ill-prepared. The China Factor goes beyond what other books do, providing an important, insightful, and practical prescription on how companies can shift their strategy and be more successful when competing in, and with, emerging countries.”

—Ken Wilcox, former CEO and chairman, current Chairman Emeritus, Silicon Valley Bank

“High tech companies need to shift their innovation approach when going global and The China Factor is the ultimate guide to sustainable success in Emerging Markets. Innovation does not apply solely to products but also to business strategies, especially when looking at international expansion.”

—Jean-Baptiste Su, technology columnist, Forbes

“In The China Factor, Amy Karam discusses how the way we innovate has changed and evolved. It can no longer be done in isolation but involves going beyond international borders. As she points out, learning about the culture and uniqueness of new markets and tapping into what has worked (and what has not!) in other regions is critical to success.”

—Sangeeta Anand, SVP, Product Management and Marketing, F5 Networks

“For today's global strategists, Amy Karam's book, The China Factor, offers compelling insights into how to ...

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Publisher Resources

ISBN: 9781119274018Purchase book