November 2015
Beginner
320 pages
6h 57m
English
Content preview from The CMO’s Periodic Table: A Renegade’s Guide to MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Afterword
“The history of the periodic table is also a history of the discovery of the chemical elements. The first person in history to discover a new element was Hennig Brand, a bankrupt German merchant. Brand tried to discover the Philosopher’s Stone—a mythical object that was supposed to turn inexpensive base metals into gold. In 1649, his experiments with distilled human urine resulted in the production of a glowing white substance, which he named phosphorus.”
“History of the periodic table,” Wikipedia, last modified July 23,2015, https://en.wikipedia.org/wiki/History_of_the_periodic_table
While the elements of marketing didn’t have similar origins worthy of Mel Brooks or Monty Python, I want to wrap things up by calling attention to the ...
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