November 2015
Beginner
320 pages
6h 57m
English
Content preview from The CMO’s Periodic Table: A Renegade’s Guide to MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Contents
Setting Expectations: Jeffrey Hayzlett, C-Suite Network
Planning: Bob Kraut, Papa John’s
Strategy: Colette LaForce, AMD
Branding: Dave Minifie, Centene
Rebranding: Wendy Newman, AMN Healthcare
Metrics: Dan Marks, First Tennessee Bank
Consistency: Louise Camuto, Camuto Group
New Products: Lee Applbaum, Patrón Spirits
Building Trust: Chris Brull, Kawasaki
Organizing: Stephanie Anderson, TWCBC
Reorganizing: Jonathan Becher, SAP
Global Agendas: Phil Clement, Aon
Retooling: Mark Hanna, Richline
Leading Change: Elisa Romm, MasterCard
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.