November 2015
Beginner
320 pages
6h 57m
English
Content preview from The CMO’s Periodic Table: A Renegade’s Guide to Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
IV. Volatile Factors
If you’re far enough along in your career to have found this book, you already know that marketing isn’t for the faint of heart. We can apply all our smarts and experience to predict outcomes and anticipate surprises, but sometimes we just need to throw it all into the pot and stir it up.
Sometimes a million-dollar breakthrough bubbles to the surface, and sometimes...the whole thing goes boom. Hope you remembered to wear your safety goggles.
This is the volatility inherent in marketing. This is how we play with fire (or, if you prefer, Pop Rocks and Coke). And let’s be honest, this is a big part of what makes our jobs so much ...
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