The CMO’s Periodic Table: A Renegade’s Guide to Marketing

Foreword

Better Interviews, Better Learning

The CMO’s Periodic Table serves up the best, most comprehensive, and most up-to-date lessons the new or seasoned marketing professional can find in one place. Drew Neisser has pulled off this admirable feat by tapping the minds of the most accomplished marketing executives working today. In the pages ahead, Drew asks his most distinguished peers pointed questions informed by his own exemplary career, and persists until reaching one or more invaluable conclusions. He also adds his own breakthrough insights—the same ones that have fueled two decades of success at his NYC-based agency, Renegade LLC.

Reading and pondering these sixty-four one-to-one interviews is to absorb the hard-won wisdom of a select ...