November 2015
Beginner
320 pages
6h 57m
English
Content preview from The CMO’s Periodic Table: A Renegade’s Guide to Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
V. Silicon Rally
There’s not much left to say about the totality with which digital technology has swept through every corner of marketing...except that it’s just getting started. Think of where we were ten years ago when the big click-wheel 20GB iPods in our pockets were jaw-droppingly state of the art.
So I suppose all we can really do is hold on tight and brace for the next tidal wave of change, right?
Well, yes and no. We do need to do that—change is coming, it’s coming fast, and there’s no way to completely prepare for whatever lies ahead. But that’s not all we can do. We can also heed the advice of the marketers who are leveraging marketing ...
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