Acknowledgments

THIS BOOK WAS TRULY CO-CREATED with the help of a lot of great people. Here are just a few of them:

Fellow business author Carol Roth, for whom I am a contributing blogger on CarolRoth.com, went far above and beyond the call of duty to help make this book happen. She was more than generous in offering her support, the resources of her blog community, and even her cousin (airline manager Jeff Greenman, mentioned in Chapter 1), as well as writing this book’s foreword. I owe her great blogs for at least the next decade.

Carolyn Healey, publisher of leading customer support portal site SupportIndustry.com as well as customer service site RecognizeService Excellence.com, has been my partner in crime for many years. Much of the idea ...

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