November 2013
Intermediate to advanced
208 pages
4h 42m
English
book
The Definitive Guide to Supply Chain Best Practices: Comprehensive Lessons and Cases in Effective SCM
by CSCMP, Robert Frankel
Content preview from The Definitive Guide to Supply Chain Best Practices: Comprehensive Lessons and Cases in Effective SCM
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3. Megamart Seasonal Demand Planning
Rodney Thomas, Ph.D., Georgia Southern University
Introduction
Megamart is a big-box home improvement retailer located in the United States. The company sells products that help customers build, enhance, and enjoy their homes. To meet the various home improvement needs of its customers, Megamart offers a complete line of products and services for decorating, maintaining, repairing, and remodeling residential buildings. With more than 2,000 retail locations, Megamart stores stock approximately 40,000 items in 26 different product categories.
Competition in the home-improvement industry is fierce. Large national chains like Lowe’s and Home Depot offer name-brand products at low prices that appeal to cost-conscious ...
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