November 2013
Intermediate to advanced
208 pages
4h 42m
English
book
The Definitive Guide to Supply Chain Best Practices: Comprehensive Lessons and Cases in Effective SCM
by CSCMP, Robert Frankel
Content preview from The Definitive Guide to Supply Chain Best Practices: Comprehensive Lessons and Cases in Effective SCM
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11. Breaking Ground in Services Purchasing
Lisa M. Ellram, Miami University
This case was prepared for classroom discussion purposes only. It is based on a real scenario. Some of the data and verbiage from conversations have been modified to enrich classroom discussion.
Background
Gensin is a global, FORTUNE 100 company in the pharmaceutical industry. It experienced considerable growth due to both acquisitions and successful new product introductions. While its decentralized model had been successful in many regards, it was also very expensive to operate. In addition, Gensin had a desire to have a stronger presence with its customers. A decentralized model did not easily allow Gensin to put “one face forward” to the customer. Thus, Gensin was ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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