INTRODUCTION

Writers Make Choices

The content of your résumé, cover letters, and other pre-interview documents is really a series of choices. This guide will provide you with an employer’s perspective so you can make informed choices. Apply this new knowledge and you will avoid common errors, create maximum impact, and generate more responses than ever before. The choices you make as you write are crucial to generating responses. But there’s more going on here.

WHY SOMETIMES YOU CAN DO EVERYTHING RIGHT AND STILL GET NO INVITATION TO AN INTERVIEW

An error-free, clear, focused, and targeted cover letter and résumé may yield no interview for many reasons.* Here are eight:

1.  As bizarre as it may sound, many organizations advertise openings already ...

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