Preface

The Emerging Markets of the Middle East: Strategies for Entry and Growth is aimed at managers who are planning growth strategies for Middle Eastern markets, either as newcomers into the region or on the basis of an existing operation in one or several Middle Eastern countries.

Over the next decade, the economies of the Middle East will continue to be characterized by rapid growth, political turmoil, and increasing competitive intensity. International investors have the choice either to ignore the region all together and bypass business opportunities with great potential or to make a careful assessment of which countries to enter and how to enter them successfully. This book is the first of its kind to include the information, insights, ...

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