The GuruBook

                     

Simon Sinek

Innovation is born from the struggle

Simon Sinek is leading a movement to inspire people to do the things that inspire them. He is a trained ethnographer and author of Start with Why: How Great Leaders Inspire Everyone to Take Action. Sinek is best known for discovering the Golden Circle and popularizing the concept of Why, the purpose, cause, or belief that drives every one of us.

In 1975, a young director with no big films credits under his belt set out to make a horror film. Steven Spielberg wanted his film filled with violent and gory shark attacks. He wanted us to watch as this massive animal, built to kill, ...