January 2018
Beginner
198 pages
5h 51m
English
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Seth Godin (United States) is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the postindustrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. Before his work as a writer and a blogger, Godin was vice president of direct marketing at Yahoo!
As organizations and individuals succeed, it gets more difficult to innovate. There are issues of coordination, sure, but mostly it’s about fear. The fear of failing is greater, because it seems as though ...