The GuruBook

                     

TOM PETERS

Are you an 18-second manager?

Tom Peters (United States) is co-author of In Search of Excellence—the book that changed the way the world does business and which is often tagged as the best business book ever. Sixteen books and almost 30 years later, Peters is still at the forefront of the “management guru industry” he single-handedly invented.

A Harvard med school doc by the name of Jerome Groopman wrote a lovely book called How Doctors Think. And he begins by saying, “When you are engaging a patient, what is the number one source of evidence about that patient’s problem?” And he answers with the obvious answer—duh!—“the ...