The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

Index

A

Abloh, Virgil, 32

Activia, 165–167

AdAge, 180

Added value:

and brand engagement, 29–36

in Ego networks, 69–72

in Id networks, 110–117, 123–128

for left vs. right brain, 160–162

meme machines to reinforce, 36–39

and network structure, 64

in right brain networks, 231–233

in Superego networks, 88–93

Adobe, 231–232

r/AdviceAnimals, 3–4

Aggression, 85

Alexa Rank, 104

Algorithms, 12, 18–20, 184, 230

AllTrails app, 202

ALS Ice Bucket Challenge, 17–18, 21

Alternate reality (AR) lenses, 73–74

Alternate-reality game (ARG), 150–152

AMA (Ask Me Anything), 124–125

Amazon, 105, 122

American Express, 74–75

Amygdala, 140

Anchors, 167–170

Anki, 125, 231

Anonymity:

authenticity, candor and, 118–123

in Ego networks, 61

in Id networks, 61–63, 103–104