September 2020
Beginner
288 pages
8h 1m
English
book
The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
by Joe Federer
Content preview from The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
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Index
A
Abloh, Virgil, 32
Activia, 165–167
AdAge, 180
Added value:
and brand engagement, 29–36
in Ego networks, 69–72
in Id networks, 110–117, 123–128
for left vs. right brain, 160–162
meme machines to reinforce, 36–39
and network structure, 64
in right brain networks, 231–233
in Superego networks, 88–93
Adobe, 231–232
r/AdviceAnimals, 3–4
Aggression, 85
Alexa Rank, 104
Algorithms, 12, 18–20, 184, 230
AllTrails app, 202
ALS Ice Bucket Challenge, 17–18, 21
Alternate reality (AR) lenses, 73–74
Alternate-reality game (ARG), 150–152
AMA (Ask Me Anything), 124–125
American Express, 74–75
Amygdala, 140
Anchors, 167–170
Anonymity:
authenticity, candor and, 118–123
in Ego networks, 61
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.