September 2020
Beginner
288 pages
8h 1m
English
book
The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
by Joe Federer
Content preview from The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
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CHAPTER
THE NEGLECTED RIGHT HEMISPHERE
Balancing Storytelling with Experience Building
It was an otherwise normal Saturday, save for a few run-of-the-mill branded April Fools’ Day gags. Burger King announced fake Whopper-flavored toothpaste.1 Bush’s baked beans mocked up a fake jelly beans product. Jim Beam pretended to come out with “Jim Beans,” a canned baked beans product. Coffee mate posted about a coffee-flavored coffee creamer. Lots of bean stuff was happening. Are you bored yet?
On that day, something else happened. Something magical that will go down in Internet history. On April Fools’ Day 2017, Reddit unveiled an “experiment” via a ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.