Balancing Storytelling with Experience Building

It was an otherwise normal Saturday, save for a few run-of-the-mill branded April Fools’ Day gags. Burger King announced fake Whopper-flavored toothpaste.1 Bush’s baked beans mocked up a fake jelly beans product. Jim Beam pretended to come out with “Jim Beans,” a canned baked beans product. Coffee mate posted about a coffee-flavored coffee creamer. Lots of bean stuff was happening. Are you bored yet?

On that day, something else happened. Something magical that will go down in Internet history. On April Fools’ Day 2017, Reddit unveiled an “experiment” via a ...

Get The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.