CHAPTER
WEARING OUR MEMES
The Ideal Self, Managed Self, and True Self
In 2014, a Dutch graphic design student named Zilla van den Born took a five-week vacation to Southeast Asia.1 As millennials often did in 2014, Born chronicled her vacation on her Facebook profile. She posted what’s become standard issue vacation content—photos of exotic-looking foods, the fancy entrance to her hotel, a photo of herself sitting next to a monk in a Buddhist temple, and an action shot snorkeling with tropical fish. It looked like the kind of vacation to which any college-aged student aspires—a foreign country, new experiences, idyllic photos, and the social ...
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