CHAPTER
THE GUIDING INFLUENCE OF CULTURAL IDEALS
Superego Networks and the Expression of the Ideal Self
I’m going to tell you a story about a friend of mine. You don’t have to believe that this happened, but it did, and it was really, really weird. It was a lightbulb moment for me in understanding the relationship between Instagram and reality. My friend runs a relatively successful leatherworking and denim shop. She makes her clothes by hand because that’s the type of person she is—a maker. She runs her shop mostly online, and Instagram is a natural part of her marketing mix. Her shop’s Instagram profile is polished and well curated. She uses ...
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