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The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
book

The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

by Joe Federer
September 2020
Beginner
288 pages
8h 1m
English
McGraw-Hill
Audiobook available
Content preview from The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

CHAPTER

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FIVE LESSONS FOR BUILDING AND HONING A SOCIAL STRATEGY

Comcast. For most marketers, just reading the name is enough to send a shiver down the spine. Or mine, at least. Comcast is one of those brands that’s not just fashionable to dislike—walk into a room of people who’ve dealt with the brand, and you can just about guarantee that someone has a personal horror story. To be fair, we really only notice Comcast—a telecommunications company that primarily supplies Internet, phone, and television access—when something goes wrong. Nonetheless, the Internet’s hatred of Comcast runs deep.

In a 2015 roundup of the top Reddit posts of all time—not ...

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Publisher Resources

ISBN: 9781260460230