CHAPTER
BUILDING BEST-IN-CLASS SOCIAL CAMPAIGNS EFFICIENTLY AND EFFECTIVELY
When the people killed a buffalo, they did it with reverence. They gave thanks to the buffalo’s spirit. They used every part of the buffalo they killed. The meat was their food. The skins were used for clothing and to cover their tipis. The hair stuffed their pillows and saddlebags. The sinews became their bowstrings. From the hooves, they made glue. They carried water in the bladders and stomachs. To give the buffalo honor, they painted the skull and placed it facing the rising sun.1
—from “The Passing of the Buffalo,” a Kiowa legend
Many of the Native American tribes ...
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