September 2020
Beginner
288 pages
8h 1m
English
book
The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
by Joe Federer
Content preview from The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
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CHAPTER
BUILDING BEST-IN-CLASS SOCIAL CAMPAIGNS EFFICIENTLY AND EFFECTIVELY
When the people killed a buffalo, they did it with reverence. They gave thanks to the buffalo’s spirit. They used every part of the buffalo they killed. The meat was their food. The skins were used for clothing and to cover their tipis. The hair stuffed their pillows and saddlebags. The sinews became their bowstrings. From the hooves, they made glue. They carried water in the bladders and stomachs. To give the buffalo honor, they painted the skull and placed it facing the rising sun.1
—from “The Passing of the Buffalo,” a Kiowa legend
Many of the Native American tribes ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.