January 2021
Beginner
288 pages
4h 26m
English
book
The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
by Michael F. Schein
Content preview from The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
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BIBLIOGRAPHY
BOOKS
Anand, Bharat. The Content Trap: A Strategist’s Guide to Digital Change. New York: Random House, 2016.
Artaud, Antonin. The Theater and Its Double. New York: Grove Press, 1958.
Barabási, Albert-László. The Formula: The Universal Laws of Success. New York: Little, Brown and Company, 2018.
Bernays, Edward. Crystallizing Public Opinion. New York: Ig Publishing, 1923.
Bernays, Edward. Propaganda. New York: Ig Publishing, 1928.
Bockris, Victor. Warhol: The Biography. London: Da Capo Press, 1997.
Branson, Richard. Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way. New York: Crown Publishing, 1998.
Brock, Pope. Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.