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The Movie Business Book, 4th Edition by Jason E Squire

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CHAPTER 22 Motion Picture Marketing

 

 

 

 

 

by BLAIR RICH, executive vice president, Warner Bros. Pictures Worldwide Marketing, based in Burbank. Ms. Rich is at the forefront of the strategic planning and execution of marketing campaigns for all theatrical movies that Warner Bros. Pictures releases globally. In addition to working closely on the day-to-day creative development of all campaigns, she also oversees digital marketing, integrated marketing, targeted marketing, promotions and marketing services on pictures including the Harry Potter series, Christopher Nolan’s Dark Knight trilogy and Interstellar, as well as Argo, Gravity, The Hobbit trilogy and American Sniper. After graduating from Georgetown University, she joined Warner Bros. ...

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