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The Movie Business Book, 4th Edition by Jason E Squire

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CHAPTER 31Home Entertainment

 

 

 

 

by RONALD (RON) J. SANDERS, president, Warner Bros. Worldwide Home Entertainment Distribution, based in Burbank, CA, where he oversees global distribution of home entertainment products from Warner Bros. Pictures, Warner Bros. Television, and Warner Bros. Interactive Entertainment. Mr. Sanders is responsible for all of the studio’s home entertainment transactional businesses globally (video, digital and games), including sales, marketing, finance, supply chain management, legal, and human resources. Warner Bros. has enjoyed the leading market share among Hollywood studios in the video and digital home entertainment arena since 2004. Mr. Sanders is chairman of the Digital Entertainment Group, a trade association ...

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