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The Movie Business Book, 4th Edition by Jason E Squire

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CHAPTER 35Consumer Products

 

 

 

 

 

by AL OVADIA, president, Al Ovadia & Associates, Inc. focusing on the sale of children’s programming and licensing, based in Los Angeles. He most recently served as CEO of LABS (Los Angeles-Beijing Studios), a Chinese-funded motion picture studio. Earlier, he was executive vice president, Sony Pictures Consumer Products, responsible for global merchandising and branding efforts for feature films including Spider-Man and Spider-Man 2. Before that, he was president, licensing and merchandising, for 20th Century Fox, overseeing worldwide licensing, promotion and product placement for the studio’s film and television properties, most notably The Simpsons, as well as the launch of game company Fox Interactive. ...

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