May 2017
Beginner
224 pages
4h 16m
English
book
The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth
by Mike Smith
Content preview from The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth
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ABOUT THE AUTHOR
Mike Smith is Senior Vice President of Revenue Platforms and Operations, Hearst Magazines Digital Media as well as Senior Vice President Advertising Platforms of Hearst’s Core Audience. Smith joined Hearst in July 2013 and is responsible for all digital media revenue platforms, including the company’s programmatic sales engineering efforts through the Hearst Audience Exchange as well as advertising operations and digital ad product development.
Prior to Hearst, Smith held a number of positions with Forbes, most recently as the President of Forbes.com and Chief Digital Officer of Forbes Media, where he oversaw the company’s technology departments, including IT systems, multi-platform development and digital strategy. He was also ...
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