1.   Kelsey Libert, “Comparing the ROI of Content Marketing and NA” Harvard Business Review, July 6, 2015.

2.   Jack Neff, “Is It Content or Is It Advertising?” AdvertisingAge, October 12, 2015.

3.   Ibid.

4.   The terms branded content and sponsored content are often used interchangeably.

5.   The 2014 Native Advertising Roundup, as cited in “Everything You Need to Know About Sponsored Content, ” Chad Pollitt,, January 20, 2015.

6.   Margaret Boland, “Native Ads Will Drive 74% of All Ad Revenue by 2021,” Business ...

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