The New Articulate Executive: Look, Act and Sound Like a Leader, 2nd Edition
by Granville N. Toogood
The Danger Zone
The danger zone typically occurs as we approach the 18-minute wall (Chapter 14), often because most people fail to sustain their energy and momentum. They begin to falter two-thirds to three-quarters of the way through their speeches.
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When you think danger zone, think boredom, which is to be avoided at all costs. Boredom is the offense for which you will not quickly be forgiven. |
Even within the limits of the 18-minute wall, the danger zone is a very real threat. It can unravel any presentation but is most damaging in the prepared text speech. And it can happen for any number of different reasons, sometimes in combination:
The presentation itself is badly designed—with a lot of flab evident in the standard sinkhole that usually ...
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