CHAPTER 8

Moving Toward a Future That Is BEYOND Being There

THE GREAT NEWS IS THAT THE BLENDED-REALITY WORLD of leadership in the future will be media rich, with lots of exciting choices for communicating. The challenging news for leaders is that they will have to have experience with how to lead in the expanding array of media-rich worlds and—most importantly—they will have to get very good at deciding which medium is good for what. Richer media mixes, however, may not be better than simpler forms.

SURPRISE: The audio channel will be more important than video.

For leadership presence at a distance in a blended-reality world, the audio medium will be a much richer medium than video—and harder to get right.

In my experience, the audio medium has ...

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