December 2025
Intermediate to advanced
368 pages
9h 6m
English
Ambitious exploration helps companies forge new futures for customers and reshape markets.
THE TIN MAN BEHAVIOR
Believing that optimizing today is safer than inventing for an uncertain tomorrow, so focuses on short-term gains and incremental improvements as risk-reducing strategies
THE RESULTS
• Increased risk of disruption and erosion of market position
• Mediocre performance
• Missed opportunities to redefine markets
How Octopus Organizations Behave Instead
• They embrace ambitious thinking about the future.
• They learn to balance exploitation and exploration.
• They cultivate a culture of curiosity and data-driven risk-taking to discover transformative innovations.
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