December 2025
Intermediate to advanced
368 pages
9h 6m
English
Buying wheels instead of reinventing them frees talent to focus on differentiators.
THE TIN MAN BEHAVIOR
Investing resources into creating products, features, or services that provide no competitive advantage and customizing them unnecessarily
THE RESULTS
• Diminished ability to adapt and innovate as critical resources are wasted on developing commodities
• Maintenance of commodities increases operational complexity and technical debt.
How Octopus Organizations Behave Instead
• They ruthlessly identify and maximize investments in what uniquely creates customer value.
• They buy or outsource anything that doesn’t provide a competitive advantage.
• They adapt business processes to standard systems ...
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