LET'S UN-GEEK A LITTLE SMART RESEARCH TOGETHERTHE WORD OF MOUTH OPPORTUNITYWHAT MOTIVATIONS SPARK CONVERSATIONS?THERE ARE THREE MOTIVATIONS THAT SPARK CONVERSATIONS ABOUT BRANDS AND ORGANIZATIONS.SHARE INFORMATION | FACTUAL & FUNCTIONALHERE'S HOW PASSION FITS INSIGNAL UNIQUENESS | DISTINCTIVE & INTERESTINGHERE'S HOW PASSION FITS INSHOW EMOTIONS | LOVE & HATE AND SHOCK & AWE“LIKE” IS NOT A BRAINS ON FIRE WORDHERE'S HOW PASSION FITS INKEEP EMOTION TOP OF MINDCREATE MEANINGFUL CONVERSATION TOOLSSTORIES ARE EASIER TO REMEMBER AND SHAREANOTHER WAY TO CREATE EMOTION AND SPARK WORD OF MOUTH? DISRUPT SOMEONE'S SCHEMAPASSION TIPS CONVERSATION TO ADVOCACYNOW, HERE'S WHERE ALL THIS ACADEMIC LEARNING GETS REALLY INTERESTINGOFFLINE MOTIVATIONONLINE MOTIVATIONTHIS LEADS US TO ASK THE QUESTION: CAN THE CONVERSATION CHANNEL ITSELF—WHETHER ONLINE OR OFFLINE—SHAPE WHAT PEOPLE TALK ABOUT?ANOTHER IMPORTANT POINT ABOUT ONLINE CONVERSATIONS: THEY ARE INTERMITTENT AND SPORADICOFFLINE CONVERSATIONS, HOWEVER, ARE FLOWING AND CONTINUOUSWHEN DOES CONVERSATION BECOME ADVOCACY?PEOPLE TALK ABOUT THINGS THEY ARE PASSIONATE ABOUTHOW TO MAKE THE MOST OF THE LOVE STORIES YOU ARE ABOUT TO HEARBE OPEN TO FINDING YOUR CAUSE