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The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing by John Moore, Geno Church, Greg Cordell, Robbin Phillips

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About the Authors

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ROBBIN PHILLIPS

I'm known as the Courageous President of Brains on Fire. I believe happiness leads to success. I have an amazing life, full of goodness and sunshine and adventure. I work with some really smart people I call friends. I'm one of the co-authors of the book Brains on Fire. I love my two kids in a way words absolutely can't explain. I love the sound of children laughing—of anyone laughing, actually. I love hot yoga, cold beer, sunny days, and starry nights. I believe writing inspires thinking. I love to speak and share our customers' stories in hopes of inspiring others. I think out loud at www.brainsonfire.com/blog. I believe we all work better when we're having fun. I expect my business dealings to be profitable. I want to create positive change in the world. I believe love is a circular transaction. I try really hard to keep things simple. Some days I'm better at that than others. I am part of the Brains on Fire movement.

GREG CORDELL

I'm Chief Inspiration Officer at Brains on Fire, which means my job is to find inspiration where no one else is looking. I've never met anyone who didn't have ideas. The world is stuffed with them. New ones, tired ones, radical ones, clever ones, good and great ones. What we need are fresh, big, bold questions. Give someone an idea, and they will judge. Ask them a great question, and they will grow. This year I celebrate ...

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