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The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing by John Moore, Geno Church, Greg Cordell, Robbin Phillips

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PRAISE FOR THE PASSION CONVERSATION

“It's a fast read, a fun read, a smart read. Short sentences, huge heart. Read it. Why? To absorb an important truth from the masters of word of mouth movements: Conversations spring from passions, not products.”

—Dan Heath, co-author of Decisive, Switch, and Made to Stick

“Have you ever gotten teary-eyed over a business book? Better yet, over your own business? Prepare yourself for The Passion Conversation, where the folks at Brains on Fire tell how their business connected them with people in very moving and powerful ways, redefining words like marketing, sales, and success. Read this book to move your perspective from business to people, and experience the incredible effect it will have on your life and work.”

—Jon Mueller, General Manager of 800-CEO-READ

“Love is the missing ingredient in developing loyalty with customers. In The Passion Conversation, the smart folks at Brains on Fire expertly explain how to develop deeper connections with customers who in turn sing your praises to everyone they know.”

—Jackie Huba, author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

“I've had my eye on Brains on Fire for a while. Their humanity makes them quite distinctive, and The Passion Conversation captures that unique voice.”

—Peter Sims, author of Little Bets, and founder of The BLK SHP Enterprises

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