August 2013
Beginner
224 pages
4h 15m
English
book
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
by Robbin Phillips, Greg Cordell, Geno Church, John Moore
Content preview from The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Bibliography
Alcoholics Anonymous. Alcoholics Anonymous: The Story of How Thousands of Men and Women Have Recovered from Alcoholism. 1939.
Ames, L. New York Times, August 2, 1998. www.brainsonfire.com/blog.
Church, Geno and John Moore. “Wommology: Dumbing Down Smart Word of Mouth Research.” Presentation at the Word of Mouth Marketing Association (WOMMA), May of 2012.
COSE Mindspring study, January 2009, www.cosemindspring.com/Topics/Marketing/Search%20Engine%20Marketing/What%20is%20good%20percentage%20of%20new%20visitors%20to%20a%20website%20compared%20to%20returning%20visitors.aspx#ExternalURLName.
Dichter, Ernest. “How Word-of-Mouth Advertising Works.” Harvard Business Review 44 (November/December 1966).
Dichter, Ernest. The Psychology of Everyday Living. New York: Barnes & Noble, 1947.
The Economist, December 17, 2011.
Ehrenberg Bass Institute for Marketing Science. “Facebook Fans: A Fan for Life?” University of South Australia, www.marketingscience.info/assets/documents/275/Facebook_fans_A_fan_for_life.pdf.
“Ernest Dichter Papers.” Hagley Museum and Library, Accession 2407, 1, 4.
Experian Digital Marketer report, www.experian.com/marketing-services/register-2011-digital-marketer.html.
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Hsieh, Tony. Delivering Happiness: A Path to Profits, Passion, and Purpose. New York: Hachette Book Group, 2010.
Katchuk, Pam. Blog post, December 26, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.