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The Pragmatist's Guide to Corporate Lean Strategy: Incorporating Lean Startup and Lean Enterprise Practices in Your Business
book

The Pragmatist's Guide to Corporate Lean Strategy: Incorporating Lean Startup and Lean Enterprise Practices in Your Business

by Michael Nir
April 2018
Beginner content levelBeginner
186 pages
5h 22m
English
Apress
Content preview from The Pragmatist's Guide to Corporate Lean Strategy: Incorporating Lean Startup and Lean Enterprise Practices in Your Business
© Michael Nir 2018
Michael NirThe Pragmatist's Guide to Corporate Lean Strategyhttps://doi.org/10.1007/978-1-4842-3537-9_11

11. Consider the Corporate Culture

A North East Transportation Corporation Story
Michael Nir1 
(1)
Brookline, Massachusetts, USA
 

In business schools, students are taught that successful businesses start with a good business plan. This 10-billion-dollar corporation started from a complete lack of any business planning, calculations, or financial analysis. It started from the passion, caring, and enthusiasm of its founder. Fifty years ago, he wanted to create a transportation company like no other. His brother was a truck driver who spent long, sleepless nights on cross-country trips. He came home exhausted, spent a few hours, and ...

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Publisher Resources

ISBN: 9781484235379Purchase LinkPublisher Website