© Michael Nir 2018
Michael NirThe Pragmatist's Guide to Corporate Lean Strategyhttps://doi.org/10.1007/978-1-4842-3537-9_11

11. Consider the Corporate Culture

A North East Transportation Corporation Story
Michael Nir1 
Brookline, Massachusetts, USA

In business schools, students are taught that successful businesses start with a good business plan. This 10-billion-dollar corporation started from a complete lack of any business planning, calculations, or financial analysis. It started from the passion, caring, and enthusiasm of its founder. Fifty years ago, he wanted to create a transportation company like no other. His brother was a truck driver who spent long, sleepless nights on cross-country trips. He came home exhausted, spent a few hours, and ...

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