Part IFive Lessons from Lean Startup Thinking

Five Lessons from Lean Startup Thinking
In this section, I discuss the lean startup as a concept: how it originated, its role in organizational change, why it is revolutionary in product development, and how it is applied in today’s business world. In this section, I review five major lessons from the lean startup:
  • Start with the customer in mind.

  • Define and communicate the mission and vision.

  • Synthesize an integrative operating model.

  • Identify metrics that matter.

  • Pivot or persevere.

I describe each of the concepts and their practical implementation, and I review examples of how each of these concepts applies at an enterprise level. I analyze successful implementations and discuss the danger of “doing” ...

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