© Michael Nir 2018
Michael NirThe Pragmatist's Guide to Corporate Lean Strategyhttps://doi.org/10.1007/978-1-4842-3537-9_3

3. Define and Communicate the Mission and Vision

Align the Transformation
Michael Nir1 
(1)
Brookline, Massachusetts, USA
 

“Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the Cat.

“I don’t much care where—” said Alice.

“Then it doesn’t matter which way you go,” said the Cat.

“—so long as I get SOMEWHERE,” Alice added as an explanation.

“Oh, you’re sure to do that,” said the Cat, “if you only walk long enough.”

Lewis Carroll, Alice’s Adventures in Wonderland (1865)

In 1814, Ivan Krylov, Russia’s best-known fabulist and probably the most epigrammatic ...

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