The Pragmatist's Guide to Corporate Lean Strategy: Incorporating Lean Startup and Lean Enterprise Practices in Your Business

© Michael Nir 2018

Michael NirThe Pragmatist's Guide to Corporate Lean Strategyhttps://doi.org/10.1007/978-1-4842-3537-9_3

3. Define and Communicate the Mission and Vision

Align the Transformation

Michael Nir¹ 

(1)

Brookline, Massachusetts, USA

 

“Would you tell me, please, which way I ought to go from here?”

“That depends a good deal on where you want to get to,” said the Cat.

“I don’t much care where—” said Alice.

“Then it doesn’t matter which way you go,” said the Cat.

“—so long as I get SOMEWHERE,” Alice added as an explanation.

“Oh, you’re sure to do that,” said the Cat, “if you only walk long enough.”

—Lewis Carroll, Alice’s Adventures in Wonderland (1865)

In 1814, Ivan Krylov, Russia’s best-known fabulist and probably the most epigrammatic ...