Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
app ads, 80
iPod, 83–84 (See also iPod)
iTunes, 83–84 (See also iTunes)
selling an experience, xii, 80–82
Angelou, Maya, 151
Antagonists, 63–73, 220, 230, 233
big picture, 68–69
religious dimension, 68
storytelling tool, 71–73
comprehensible technology, 87
market share, 106
mission of, 68
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