SCENE 14Master Stage Presence

I was hooked by Steve’s energy and enthusiasm.

GIL AMELIO

Steve Jobs has a commanding presence. His voice, gestures, and body language communicate authority, confidence, and energy. Jobs’s enthusiasm was on full display at Macworld 2003. Table 14.1 shows his actual words as well as the gestures he used to introduce the Titanium PowerBook.1 The words he verbally emphasized in his presentation are in italics.

TABLE 14.1 JOBS’S MACWORLD 2003 PRESENTATION

Images

Images

The words Jobs uses to describe a product are obviously important, ...

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