ENCOREOne More Thing

Stay hungry, stay foolish.


Steve Jobs keeps his audience guessing. Frequently, but not always, he will leave the audience with “just one more thing” before he ends a presentation. For example, Jobs announced that he would return as Apple’s full-time CEO (dropping the “interim” from his title) as the “one more thing” at the conclusion of his Macworld presentation on January 5, 2000. It is the element of surprise that audiences have come to love and expect. Since his audience expects “one more thing,” Jobs does not always deliver. A surprise would fail to surprise if everyone knows it’s coming!

So, in true Steve Jobs fashion, I would like to add just “one more thing” to this discussion. On June 12, 2005, shortly ...

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