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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo

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SCENE 11Share the Stage

Don’t be encumbered by history. Go out and create something wonderful.

ROBERT NOYCE, INTEL COFOUNDER

At Macworld on January 10, 2006, Jobs announced that the new iMac would be the first Apple computer with an Intel processor inside. Earlier the previous year, Jobs had announced that the “brain transplant” would begin in June 2006. On January 10, he told the audience that he wanted to give everyone an update on the schedule. As he began, dry-ice-created smoke wafted upward in the middle of the stage. A man walked out wearing the famous bunny suit worn in Intel’s ultrasterile microprocessor manufacturing plants. The man was carrying a wafer, one of the thin, round slices of silicon from which chips are made. He walked over ...

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