MANAGING CLIENT RELATIONSHIPS AND APPROVALS
Andy Collins
MANAGING CREATIVE RELATIONSHIPS AND the related approvals process remains a defining task for the producer. Much of this work is common to all genres, not just non-fiction. Still, working in reality often requires more leaps of faith, more managing of expectations, and deft navigation through creative workflows largely due to the unique issues involved with using non-professionals on camera. In genres such as product testimonials, there are the added challenges of managing approvals with multiple creative teams such as a production company, an advertising agency, and an in-house ...
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